When you are first developing your brand, creating a visual representation of how you want your brand to look and feel can be a daunting task. There are so many beautiful brands in the world. It can be challenging to narrow down all the styles into a cohesive brand unique to your target market and brand identity. This is where Pinterest is going to come in hand to be your inspiration partner and organizer.
Below are four tips for creating a cohesive and unique Pinterest board for your new brand identity. Whether you are using it to show a designer your vision or merely for yourself, creating a branded Pinterest board is a great start to nail down your brand elements.
1. Get to Pinning
If you have never used Pinterest before, the first thing you should do is make an account and start exploring. You do not have to start with a style in mind of what you are looking for. Start looking around, pinning what you like, and getting a feel for how Pinterest works.
Pro Tip: Set an alarm on your phone to make sure you don’t fall into the Pinterest rabbit hole and lose track of time
2. Incorporate a Mixture of Images
Now that you have the hang of how Pinterest works, you can create a board specifically for your brand and start saving pins to it with your future brand identity in mind.
The best Pinterest boards include a wide variety of images. It can be easy to start going down a Pinterest trail where everything you see and pin is a specific type of style and image. For example, you start looking into office spaces, and then every single pin on your mood board is a picture of a pretty office.
I encourage you to fight the urge to do this. Pin what you like, but also make sure to add some variety to your board. Doing so will allow you to create a more complete vision for your brand identity.
Try finding Pinterest images including all of the following:
- Brand Designs
3. Review and Find Patterns
After you have pinned to your heart’s extent, it is time to go back and review your beautiful brand image collection. When you visit your Pinterest Brand Board, look over your images, and try finding patterns.
Common patterns I look for when building a cohesive brand are:
- B & W imagery
- Bold Colors
- Natural Textures
- Architectural Style
- Types of Fonts: Serif, Sans-Serif, Script, Display
- Vibes: Light & Airy, Bold & Big, Crisp & Clean
There are many different types of patterns appearing in Pinterest Boards. Try to pick out a few commonalities between images and then use them to build out your Brand Pinterest Board even more.
4. Go DEEPER!
You have now found the similarities between the pins on your Pinterest board. Go through and purge any of the images out of alignment with these patterns you have picked up on. The next step is to dive deeper and find more graphics like these.
To find more images to compliment your designated style, click on the pin you like, and then scroll down to see the related pins below. By clicking on pins and scrolling down to similar posts, you will begin to see a cohesive style emerge. Pinterest is good about showing you the things you want to see. Start saving these similar pins to your Brand Pinterest Board.
After you have saved some more pins to your Pinterest Board, go back to review your board once more. You should be able to see a clear style emerging. This, my friends, is a Branded Pinterest Board success!
You can either use this board as your inspiration or create a mood board to further define your brand identity.
If you want help designing your brand mood board, reach out to me. I would love to help!
Creating a visual representation for your business can be a difficult task, especially when you don’t know where to start. Pinterest can be used as a helpful tool to nail down your brand identity if you use it the right way. Hopefully, this post has given you an idea of how to create a beautiful Branded Pinterest Board that looks great and gives you a clear visual direction of how you want your brand to look and feel.
Here are some examples of my favorite Branded Pinterest Mood Boards:
Minimalist Branding Board
Vintage Branding Board
Bold Branding Board
Boho Branding Board
Hopefully these tips will have you building a beautiful Pinterest Brand Inspiration Board in no time! Until next time, friends…
Upward and Onward!
Founder of Honeywave Creative